Boost Sales, Increase Average Order Value, and Elevate Customer Satisfaction
In an optical shop environment like yours, opticians are the face of the business. Their ability to
connect with customers, understand their needs, and provide expert advice directly impacts both sales and
customer satisfaction. Opticians who are better trained and certified don’t just offer better service;
they sell more, increase average order value, and help drive long-term revenue.
OTI’s comprehensive training platform equips your optical team with the skills they need to excel in a
competitive, fast-paced retail environment. From patient communication to technical skill expertise, OTI
helps turn your opticians into top performers.
Training for the entire employee journey
One Platform. Five Integrated Solutions.
From new hires to seasoned staff, OTI brings all your training needs into one platform
-with
tracking and reporting tools that support your daily eyecare operations.
Hiring & Skills Assessments
Easily identify which candidates (or existing staff) are ready for patient care and who needs more development.
Onboarding
Deliver a consistent, efficient onboarding experience every time.
Optician Development Program (ODP)
ODP is a career-training program that prepares optical staff for ABO & NCLE certification and beyond.
Optician Simulator
Give your team a safe space to build technical skills on optical instruments before they’re face-to-face with patients.
Continuing Education
Give your certified team members unlimited access to ABO, NCLE, AOA, COPE & State approved courses.
Training That Drives Sales, Increases Average Order Value, and Boosts Patient Satisfaction
OTI provides a comprehensive, all-in-one training solution designed to help your optical team perform at its highest level. Our platform is built to tackle the key challenges of optical retail environments, empowering your opticians with the skills needed to boost sales, upsell products, and improve patient satisfaction.
Increase Sales and Hourly Revenue
Our training platform equips opticians with the technical and soft skills to build rapport, overcome objections, and confidently recommend products. As a result, your opticians can see 46% higher hourly sales, ultimately increasing your bottom line.
Increase Average Order Value through Technical Expertise
Our platform provides technical training to ensure your opticians are equipped to confidently recommend the right products for each customer, from higher-end lenses to premium frames. With a deeper understanding of products, they’ll help drive higher average order values and boost overall revenue.
Improve Customer Satisfaction with Role-Specific Training
The key to customer loyalty is knowledgeable and confident opticians. Our platform offers role-specific training that empowers your team to engage with customers, answer questions, and provide personalized recommendations. This leads to increased patient satisfaction, repeat business, and stronger customer loyalty.
Interested in creating a custom training bundle or want to explore the training platform with our team?
Solve the 3 Biggest Challenges in Retail Optical Shops
In optical retail, opticians are at the forefront of customer interactions. However, without the right training, your team may struggle to reach their full potential. Here are the three main challenges optical shops tell us they’re experiencing and how OTI’s training solutions help solve them:
1. Lack of Effective Communication Skills
Opticians who can’t effectively communicate product benefits or build rapport with customers often miss sales opportunities, impacting overall revenue.
2. Limited Product Knowledge and Upselling Ability
Opticians who lack in-depth knowledge of lenses and frames often miss opportunities to upsell higher-end products and educate patients, affecting average order value and customer satisfaction.
3. Inconsistent Skills Across the Team
Inconsistent skill levels across opticians can lead to missed opportunities, slower sales, and an uneven customer experience.
Optical shops using OTI’s training platform are already seeing significant improvements in sales performance, with increased average order values and higher patient satisfaction rates. Here's how our platform is making a difference in real-world optical shops.
Ready to Boost Your Optical Shop’s Performance?
OTI’s comprehensive training platform equips your opticians with the knowledge and skills to close more sales, recommend premium products, and deliver exceptional patient care.