Archives: Lessons

Summary In this course, we’ve explored comprehensive strategies for maximizing contact lens sales while ensuring patient satisfaction and compliance. The course covered the significant benefits of purchasing an annual supply of lenses, both for patients’ convenience and health, and practice efficiency. Industry regulations and ethical considerations were discussed in order for the optician to foster … Continued

Ethical Sales Practices In the realm of contact lens sales, ethical considerations are paramount. Opticians must prioritize the best interests of their patients, providing recommendations and services that enhance their visual health and overall well-being. This topic has been discussed throughout this course, but let’s highlight the importance of ethics in the field here. Ethics … Continued

Compliance and Ethical Considerations After mastering effective sales techniques that enhance patient satisfaction and boost contact lens sales, it is crucial to balance these strategies with a firm commitment to compliance and ethical practices. Opticians must navigate a complex landscape of regulations and guidelines set by federal and state authorities to ensure they provide safe … Continued

Handling Objections and Concerns It may just click for some patients how purchasing a bulk order benefits them in many ways. However, for many patients, they’ll often have objections or concerns that need to be addressed thoughtfully and effectively to facilitate a successful sale. Being prepared to respond to common issues can help alleviate doubts … Continued

Tailoring the Pitch to Patient Needs When presenting contact lens options, tailoring your pitch to the specific needs and preferences of the patient is essential. Every patient is unique and will have unique needs. This personalized approach not only improves the relevance of your recommendations but also increases patient satisfaction and the likelihood of purchase. … Continued

Effective Sales Techniques for Opticians In the world of sales, the approach can vary significantly depending on the field. For opticians, selling contact lenses and related products requires a unique blend of empathy, expertise, and patient care – quite different from the high-pressure tactics often associated with traditional sales roles such as car or jewelry … Continued

Strategies to Promote Annual Supplies A practice can promote year-supplies through a few different strategies. First off, offering bundling and discounts for annual supply orders can be a great incentive for the patient. This strategy goes beyond the manufacturer rebates, to offer patients even more value. Creating custom bundled packages that include not only the … Continued

Summary By speaking about “old” optical ideas that a patient is already familiar with, and then introducing all the “new” options, the ECP will create a personal experience for the patient. Evaluating the personal style and visual needs of the patient leads to wise and timely suggestions from the ECP. The result is that patients … Continued

Anyone can get glaucoma, however African Americans over the age of 40, all people over the age of 60, and those with a family history of glaucoma or diabetes are at higher risk. Risk factors for African Americans include those who are over 40 years of age, have high myopia, diabetes, hypertension, or those who … Continued

By 2030, it is estimated that 1 in 5 Americans will be aged 65 or older, and by 2044 more than half of the US population will belong to a minority group. This will result in both a more diverse workforce, as well as increasing numbers in patients from different backgrounds. Research suggests that effective … Continued

For more than 38 years, RAM has provided free healthcare services to those in need through the operation of pop-up clinics around the country. RAM’s free clinics deliver free, quality service to underserved and uninsured individuals who do not have access to or cannot afford a doctor. Today, more than 910,000 individuals have received this … Continued

Eye care facilities can actively recruit and retain a diverse workforce through policies and practices promoting diversity at all levels. Having a diverse leader(s) helps to eliminate racial, gender, or other biases often times. Diversity will help bring a variety of insights, experiences, and perspectives to the table. Recruiting those who are bilingual helps eliminate … Continued

Certain demographic groups being underrepresented may discourage those interested in pursuing a career from doing so due to feelings of lack of adequacy or preconceived notions that they will not be achieve and succeed at what they are interested in pursuing. Unfortunately, these barriers prevent businesses and people from thriving. Studies have proven that diverse … Continued

Civil Rights Act- significant milestone for prohibiting discrimination on the basis of race, color, religion, sex, or national origin; paved the way for increased workplace diversity and equal opportunities; this was the pioneer of the diversity in the workplace concept The amendment in 1972 allowed for the equal employment opportunity commission (EEOC) to gain the … Continued

Diversity accomplishes several things – the two most important being creating a welcoming, inclusive environment and the other being acquiring a variety of perspectives to ensure a well rounded, open minded business. The above characteristics describe several different factors considered in having a diverse staff and fostering an environment in which people of shapes, sizes, … Continued

Elderly are generally more at risk for ocular disease given their age and other pre-existing medical conditions that increase their likelihood of developing ocular disease. Often times, elderly have issues getting to doctor’s appointments on their own if they are disabled, unable to drive, unable to communicate, or unable to recognize that they are having … Continued

Access is a huge disparity for those with disability – whether it be due to mobility impairment, visual impairment, or intellectual disabilities. Patients with any of this disabilities must overcome physical, sensory, and attitudinal barriers when seeking out quality eye care. Many optometry offices do not take into consideration those in wheelchairs, those using walkers, … Continued

Lower income individuals are overwhelmed with social disadvantages, inadequate education, poor working conditions (generally), housing insecurity, and unsafe neighborhoods which in turn lead to negative environmental and psychosocial factors impacting their health. The stressors they experience in their life, including physical, mental, emotional, diet/lifestyle, all contribute to poor health and increased likelihood of ocular disease, … Continued