Maximizing Contact Lens Sales and Patient Satisfaction

Author: Brianna Cuenca, ABO-AC, NCLEC

Brianna Cuenca has no relevant financial relationships to disclose. The content and format of this course is presented without commercial bias and does not claim superiority of any commercial product or service.

Course Description

This course equips opticians with the tools to optimize contact lens sales and promote patient eye health. Topics cover understanding the health and lifestyle benefits of contact lenses, recommendations for different types of lenses, and the advantages of purchasing a year’s supply. Opticians will learn effective sales techniques, how to address patient concerns, and ensure compliance with industry regulations. The course ends with an action plan to implement strategies learned.

Course Objectives

• Identify the various types of contact lenses on the market and their respective uses
• Explain the health and lifestyle benefits of contact lenses compared to eyeglasses
• Recall the regulatory agencies that regulate the contact lens industry and how they impact the role of an optician
• Analyze the patient needs and preferences to recommend the most suitable contact lens supply
• Assess the advantages of purchasing a year’s supply of contact lenses for both the patient and the practice
• Develop a personalized sales strategy that incorporates patient education, rapport-building, and compliance with state guidelines

Course Assessment

There is a 40-question test at the end of the course. A successful passing score of 80% is required on all ABO-NCLE continuing education courses in order to earn the designated number of credits. You will know your grade instantly after completing the course.