Little Things, Big Profits: Add-ons and Accessories

Debra Bennett

Debra Bennett has no relevant financial relationships to disclose. The content and format of this course is presented without commercial bias and does not claim superiority of any commercial product or service.

Course Description

While frames and lenses are the major source of income for the average dispensary, a nice profit can be realized by providing small items that benefit the patient. This makes such purchases convenient for the patient, allows further dialogue between the optician and patient, and often attracts new customers into the dispensary.

Course Objectives

• Recognize the rationale for providing add-ons and accessories
• Identify the different items that can be offered to patients
• Recommend display and presentation ideas for in the office