Photochromic Lenses
Conclusion

Photochromic lenses have become an accepted part of modern day eyewear and should be discussed with most patients. Adding to the importance of this is the fact that photochromic lenses are now widely recognized by consumers as those lenses that change.

Advertisers have learned that performance lenses like photochromics have consumer appeal and will bring customers in sooner than they might otherwise. Because of this, it�s important that your patients know that you can provide these leading edge lenses. There are several ways to make sure they do. Discussing photochromic lenses during every dispensing transaction is important. Having lens samples and descriptive literature available in the waiting and dispensing areas is also a great benefit. Above all, involve the patient in the photochromic lens selection process by asking them to fill out a simple lifestyle questionnaire.

Following these simple procedures will make sure your patients know you are skilled and trained in dispensing these advanced high tech lenses. Stay current on which lens designs are available in each photochromic style. The photochromic world keeps expanding and the variety of lens designs continues to grow, providing you with the ability to satisfy virtually every lifestyle.

Today�s photochromic lenses represent real value when the patient fully understands all the lifestyle features and benefits they offer. Explaining those benefits in detail is the responsibility of the eyewear dispenser. Taking the time to show how photochromic lenses work greatly adds to the satisfaction of a job well done � and a very happy customer. And that�s a nice reflection on you!

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Corning, PhotoGray, PhotoGray Extra, and SunSensors are registered trademarks and Thin & Dark is a trademark of Corning Incorporated, Corning, New York. Transitions and Splitz are registered trademarks of Transitions Optical, Pinellas Park, Florida. CR-39 is a registered trademark of PPG. Palm is a trademark of Palm, Inc. Calloway is a registered trademark of Calloway Golf Company, Carlsbad, CA. Starbucks is a registered trademark of Starbucks, Inc. Seattle, WA.