Why do patients purchase photochromic lenses? Their reasons vary. But the most popular are the four C�s � convenience, comfort, cosmetics, and cost.

First, patients want the convenience of not having to switch from indoor eyeglasses to outdoor sunglasses. They want their eyeglasses to do both. Next they want their photochromic lenses to darken when they�re outside � to shield their eyes from bright sunlight. When they go inside, they want the lens to quickly return to its clear state. In addition, they want their eyewear to make them feel comfortable, appear younger � and look more fashionable. They also want a lens that looks good and fits their lifestyle. Consumers today are looking for new ways to make a personal statement. Thus, dispensers who market to the individual, who can customize special products and provide exceptional service, will prevail. Finally, consumers are looking for a cost-effective photochromic lens � a clear lens for indoor use and a dark lens to wear outside. For example, these could be police officers, auto or real state sales people, or mail carriers. All are people who move frequently from indoors to outdoors and back again.

Photochromic Lens Candidates

The findings of several consumer eyewear surveys indicate that 25% of all eyeglass wearers are interested in photochromic lenses. All kinds of people qualify as candidates. The table below lists a few.