Jenny Jacoby is the Marketing Manager at Optical Training Institute. With a strong background in marketing and data analytics, she leads the strategy and execution of OTI’s marketing initiatives, ensuring the successful promotion and growth of its programs. Jenny’s responsibilities include optimizing digital marketing strategies, analyzing market data, and enhancing the OTI’s brand presence within the optical training industry.

Since 2018, she has been immersed in the performance marketing industry, leveraging data analytics to drive decision-making and increase the return on investment (ROI) for various marketing efforts. Before joining Optical Training Institute, Jenny was instrumental in developing and executing data-driven marketing strategies that significantly boosted professional development course registrations at Binghamton University. Jenny also led the transformation of workforce planning analytics and collaborated closely with cross-functional teams to optimize workforce development marketing strategies in a higher education setting.

Jenny holds a Master of Business Administration with a concentration in Marketing and Data Analytics from Binghamton University, State University of New York. She also earned a Bachelor of Arts in Philosophy, Politics, and Law, with a minor in Spanish Language and Literature from the same institution. Jenny’s expertise in the higher education and workforce development sector makes her a valuable asset to the Optical Training Institute as she drives its marketing efforts forward.